In-Store Solus Lighting Centres
The award-winning Customer Lighting Experience from Solus is a display solution that takes customer engagement at point of sale to a whole new level. For most consumers, the need to trial a product before making the purchase is still very compelling.
These innovative new Solus display solutions allow customers to press a button to ‘try me’ and see exactly what the light bulbs look like when lit in various surroundings. After over a year of research and design, Solus found that customers were often overwhelmed by the complexity of choice in the light bulb sector with lots of different considerations including wattage, fitting, product type, energy benefits and more.
The new Solus Retail Experience display units predict and answer a user’s questions in a simple friendly way. The customer is brought on a journey with clear visuals and descriptions of each of the light bulbs, various shapes including the classic bulb, candle, reflectors, round, specials and fluorescent, wattage guides and fitting options such as bayonet or screw fit.
The ‘try me’ button feature is a pioneering move and a first for the lighting sector as customers can see exactly what the bulb looks like when lit.
Solus lighting centres are modular and custom built. There are up to 8 bays but the size of the display can be tailored to the space available and the design and production is of the highest quality