Solus Won't Leave You in The Dark
Solus Won't Leave You in The Dark
Solus won't leave you in the dark
Irish lighting company, Solus have launched an attractive new brand refresh, 150 additional LED lines, interactive displays, a new ‘Planet first’ sustainability initiative and now lighting the way forward for new European Commission regulations coming into effect on September 1st regarding energy labelling requirements for light sources.
Solus were proud to partner with The Furey Smyth Group to launch the new Solus Lighting Centres at EUROSPAR Lucan and across their 7 EUROSPAR stores nationwide. Solus also launch a new brand refresh for the convenience sector, new packaging, extra LED lines and a new Planet First sustainability initiative which is closely aligned to the impressive BWG Ireland €11 million sustainability programme recently announced. Over the next few months Solus will also roll out an awareness and information campaign on the welcome new European Commission regulations coming into effect on September 1st regarding energy labelling requirements for light sources.
Solus is a proud Irish company with over 80 years of building customer trust, recognition and reliability. This Irish company has been at the forefront of technology and lighting in Irish homes since electricity was first introduced in 1935. The comprehensive range of Solus light bulbs include lighting solutions for every light fitting in the home and Solus have now increased the dept of their range with 150 additional LED lines. Solus light bulbs are built to cover all the requirements of the International Standard ISO 9001. They are active participants in the Energy Savings Trust and are members of WEEE Ireland and Repak.
Over the last year, Solus has changed more than any other lighting company, as they rolled out a series of digital and customer experience improvements. “We have significantly evolved our packaging look & feel. Streamlining formats, making our packs 100% recyclable, introducing a strong colour coding systems, bringing back our iconic chequerboard pattern and making the pack hierarchy work harder for our consumers” said David Carron, National Key Accounts Manager at Solus
The new Solus Lighting Centre at EUROSPAR Lucan allows customers to press a button to ‘try me’ and see exactly what the light bulbs look like when lit in various surroundings. After over a year of research and design, Solus found that customers were often overwhelmed by the complexity of choice in the light bulb sector with lots of different considerations including wattage, fitting, product type, energy benefits and more. The new Solus Lighting Centres predict and answer a user’s questions in a simple friendly way.
Media Contact: Helen O Dwyer | 086 2332725 | helen.odwyer@solus.ie